Amber Mac (@ambermac) is an entrepreneur, television host, professional speaker, and bestselling author. She co-hosts a popular international TV show about mobile technology and innovation called AppCentral, which airs in Canada, Australia, Hong Kong, and South Korea. She is a regular digital marketing contributor on various broadcast networks, such as CNN (watch Amber talk travel tech on CNN). She also writes a weekly blog for Fast Company, where she discusses social business, digital productivity, and how to work smarter; Amber has also hosted a number of online video programs for Fast Company, which her digital marketing company MGImedia produces (watch Amber's Work Smart interview with Guy Kawasaki).
Aside from working as a new media journalist, Amber is also the author of social media business book, Power Friending (national bestseller). As the Miami Herald said in their review of the book, 'Amber Mac is a virtual Swiss Army Knife of networking: she displays an endless amount of enthusiasm and energy that nearly crackles off the page. More importantly, she demonstrates a deep and practical understanding of the necessity of extending one's personal and professional presence online.'
She has spoken on stage and keynoted more than 200 events worldwide as an exclusive speaker with The Lavin Agency (watch Amber speak about micro social networks here ). Amber started her digital career at Razorfish-San Francisco during the dot-com boom; during this time, she also worked as the director of online marketing at an e-procurement start-up and as a judge for The Webby Awards. After two years working as a digital strategist on a Microsoft portal for women, Amber joined tech guru Leo Laporte's as his co-host on G4TechTV, anchoring more than 500 episodes of a popular technology call-in show, Call for Help (among other programs).
In the online space, she has spearheaded and co-hosted two successful podcasts, The Social Hour (watch Amber on TSH here) on the popular San Francisco TWiT.tv network and commandN.tv (an MGImedia.ca production). Both shows have been featured in Wired Magazine and have won a number of podcast awards (and are still in production, reaching approximately 100,000 viewers and listeners a week).
Amber's company, MGImedia.ca, launched in 2007 and includes clients such as world-renowned speaker Tony Robbins, Adobe, Discovery Channel, Microsoft, Canada Goose, American Dental Association, Genumark, among others. The company specializes in digital marketing, with a keen focus on social media strategy, online video production and distribution, and website design and development.